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FTA宣布2018年1月起更名为全球贸易协会 Amfori 宣扬行商有道
[ 编辑:admin | 时间:2017-12-01 14:39:34 | 浏览:516次 ]
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布鲁塞尔,2017年6月15日 — 欧洲对外贸易协会(FTA)今天在周年会议上宣布于2018年1月起正式改名为「Amfori」,中文将更名为「全球贸易协会」。新名称将配合协会的定位并彰显其未来的新战略愿景《Vision 2030》。
协会的《Vision 2030》参考了联合国颁布的《2030 年可持续发展议程》,新战略愿景让协会能够为所有致力于实现可持续发展目标(SDGs)的企业提供实际支持。此外,协会将通过回应瞬息万变、一直影响企业的全球趋势,巩固其在促进全球责任贸易上的重要地位。
协会的新名称启发于古代容器双耳长颈瓶(Amphora)。古代的贸易商以双耳长颈瓶作为容器,盛载物品船运至世界各地,象征了早期全球贸易商的先驱精神,更代表着贸易的永恒不息,以及对过去、现在和未来的重要性。
在新的品牌下,Amfori将体现其定位战略,并明确宣扬协会的宗旨:以贸易为社会、环境和经济三方面带来利益,继而惠及全球。欧洲对外贸易协会总干事艾伟德说:「全球贸易协会Amfori的宗旨为支持企业促进人类繁荣,负责任地利用自然资源,以及推动全球开放贸易。我们称之为 『行商有道』。」
适逢协会40周年誌庆,协会一直不遗馀力地提倡贸易在实现可持续发展中所扮演的角色的重要性,新的名称标志着协会的自然演进。
作为协会《Vision 2030》战略的一部分,协会将重点发展全新的合作伙伴关係,以扩大其全球网络版图并提高在地方上的影响力。协会也会以会员利益为先,扩大服务范围并深化其影响力,同时随着服务进一步的提升和多元化,相信会带来大规模的改变及影响。从2018年1月开始,协会将欢迎更多不同的商界企业加入拥有2,000多家会员公司的网络,通力合作,成为未来可持续发展的领导者。
艾伟德先生表示“通过《Vision 2030》,我们将协助会员在取得业务上的成功的同时,也展示他们为人类和地球带来更多正面影响的领先地位。他们有能力塑造世界,全球贸易协会Amfori将成为其合作伙伴,让他们在这旅程中获取成功。”
艾伟德先生在欧洲对外贸易协会40周年的年度大会上公佈了这项重要的决定,会上有数百位行业参与者讨论如何透过责任贸易为全球企业及个人开拓更多商机。


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周卓颖

欧洲对外贸易协会大中华区首席代表

Joyce.chau@fta-intl.org    


欧洲对外贸协会简介: 欧洲对外贸易协会(FTA)是欧洲和国际商业界的领先商业协会,宣导国际贸易以及可持续供应链的价值。协会代表逾2000多家零售商、进口商、品牌和国家协会,提倡并捍卫国际贸易,并支持他们的业务提供实际的解决方案,实践其全球供应链的可持续发展。协会提供商界社会责任倡议 (BSCI) 支援世界各地的会员提升工厂及农场工作环境。此外,商界环境绩效倡议 (BEPI) 旨在改善全球供应链中的环境绩效。2018年1月起,欧洲对外贸易协会将正式使用新名名称:全球贸易协会Amfori。


以下为英文原版:


Foreign Trade Association Becoming Amfori in 2018 to Be the Voice of Global Responsible Trade  


Brussels, 15 June 2017. The Foreign Trade Association (FTA) announced today during its annual conference that the association will change its corporate name to ‘Amfori’ as of January 2018. The new name will align the identity of the organisation with its new strategic vision for the future, Vision 2030.   Drawing on the UN Agenda for Sustainable Development, Vision 2030 enables the association to provide practical support to all businesses committed to achieve the Sustainable Development Goals (SDGs). It will also address the ever-changing global trends impacting companies, positioning the organisation firmly to be the respected voice of global responsible trade.   The new name of the organisation is directly inspired by the amphora, ancient container used by traders to ship staples around the world. They symbolise the pioneer spirit of early global traders and that trade is timeless, essential to our past, present and future.   Along with the new brand identity, Amfori will embody this strategy to clearly communicate the purpose of the association: to contribute to a world where all trade delivers social, environmental and economic benefits for everyone. “Amfori’s mission is to enable organisations to enhance human prosperity, use of natural resources responsibly and drive open trade globally. This is what we call ‘Trade with Purpose’”, said Christian Ewert, FTA Director General.   This step represents a natural evolution for the association, as this year it celebrates 40 years promoting the role of trade as a key instrument for sustainable development.   As part of its new Vision 2030, the association will focus on developing new partnerships to expand its global reach and improve local influence. It will also broaden the scope and deepen the impact of its services for the benefit of its membership, which will also grow and diversify to be able to create change and impact at scale. As of January 2018, any company carrying commercial activities will be able to join the network of 2000+ members collaborating together to become the leaders of a sustainable tomorrow.
 “Through Vision 2030, we will help our members demonstrate the leading role they have in driving positive impact for the people and planet, while achieving business success. They have the power to shape the world and Amfori will be the partner to make them succeed in this journey”, stated Mr Ewert.   Mr Ewert made this announcement during the FTA conference, where over 400 industry players discussed ways to unleash opportunity for businesses and people globally through responsible trade.






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